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| 1 minute read

Humanity and AI: A Constant Game of Catch-up

The simultaneous strike by the Screen Actors Guild-American Federation of Television and Radio Artists (Sag-Aftra) and the Writers Guild of America (WGA) has had a lot of media and public interest and attention.

Some of the immediately identified issues relate to risks surrounding ownership and use of image/performance rights, including their potential modification, improper or unconsented application.

Another similar article also forewarns of a stifling, reductive effect on creativity in the music industry:

Taylor Swift rules the airwaves! But that’s bad news for music | Arwa Mahdawi | The Guardian

"An increasingly data-driven music industry means there is a growing focus on replicating hits and far less space for nurturing originality. Technology may have given us multiple new ways to listen to music, but increasingly we are hearing the same old tune."

There may also be greater potential for copyright claims in circumstances where AI may make it more 'demonstrably' (at least technically) discernible to attribute similarity of future songs to existing ones.

There are a multitude of other issues that may also materialise, as presently indeterminate as the scope of the AI which underpins those concerns.

At its core, therefore, is arguably fear of the unknown: in this case, AI.

The burgeoning nature of the technology makes it difficult to maintain pace, including from a human, commercial, ethical and regulatory perspective.

Given the seemingly boundlessly self-generative nature of AI, humanity's race to interact with it may involve a constant game of catch-up...

It should not be a surprise that the battle lines over labor and AI are being drawn in Hollywood, said Jennifer Coates, a partner at law firm Dorsey & Whitney who specializes in tech-related cases. “This has come to such a head in the entertainment industry because it has to do with something so fundamentally human, which is creativity,”


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