I'm pretty torn on fan tokens, fan engagement should be encouraged and definitely not taken advantage of. My sense is that the majority of people buying these fan tokens aren't fans but speculators looking for returns. Unfortunately, this often comes at the expense of genuine fans looking to be involved or influence their club. In this article, Joey D'Urso (the Athletic) delves into into the relationship between cryptocurrency (including fan tokens), football and last season’s 20 Premier League clubs - with all but one having at least one cryptocurrency sponsor, some have several.
Against the backdrop of a market downturn and public warnings by the UK's Advertising Standards Authority (ASA) over “irresponsible” fan token ads it will be interesting to see whether clubs begin to pivot away from cryptocurrency sponsors and projects next season.