The way in which we consume content has dramatically changed over the last few decades. There is an abundance of information available online where the solutions to your problems literally lie at your finger tips.
Due to advancements in technology, marketers are able to place their products right before your very eyes in the comfort of your own home. Popular social media sites such as Facebook, Twitter and Instagram allow users to generate copious amounts of content which we then scroll through on a daily basis. The result - information overload.
I remember watching this play by local playwright, Julian Felice, a few years ago. There were certain themes within the play that reminded me of George Orwell's novel, Nineteen Eighty-Four, but never did I think that we would get to a position where classic books could be condensed into tweets.
Enter the micro-book.
Popular apps such as Blinkist, Instaread and Snapreads have demonstrated that there is a gap in the market for micro-readers. Users of these apps are given the option to either read or listen to some best sellers in 15/20 minutes or less. That is a morning commute.
Now this may not be everyone's cup of tea but it does provide busy professionals with an alternative framework to work on their personal development. It gives them the opportunity to learn around their working day.
The future of micro-books remains to be seen but #Hashtag: The Revolution of the Word may become the 'new normal' in the not too distant future.